Sunday, 29 September 2013

How to rate the ratings The Business of TV: ‘Are ratings really the best judge of what viewers want?’

KARACHI: 
The revenue of Pakistan’s television industry, which was earlier Rs22 billion, jumped to Rs26 billion in 2012 and stands at approximately Rs28 billion rupees this year – these staggering figures were shared by the speakers at T2F’s panel discussion on ‘Money Matters: The Business of TV’...
How to rate the ratings The Business of TV: ‘Are ratings really the best judge of what viewers want?’How to rate the ratings, TV channels in Pakistan

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